How to consider the color and pattern of export goods
with the development of economic globalization, the share of Chinese products in the international market is increasing. However, in China's export goods, the boycott of export goods often occurs because the pattern and color of goods or packaging are incompatible with the consumption customs of the importing country. Therefore, understanding and mastering the likes and dislikes of patterns and colors in various countries is of great benefit to promote our products to the international market quickly
in countries all over the world, the following patterns shall not be used on product packaging: ① the name of the country, the national flag, national emblem, military flag, military emblem, medal and other official signs, names or graphics of the country or foreign countries; ② Flags, badges, emblems, names or abbreviations that are the same or similar to those of intergovernmental international organizations; ③ Signs or names that are the same as or similar to "Red Cross" and "Red Crescent"; ④ Geographical location or graphics (including place names, mountains and rivers); ⑤ The general name and appearance of the commodity itself; ⑥ Names or graphics that directly represent the raw materials, functions, uses, weight, quantity, quality, value, etc. of commodities; Enter the experimental state ⑦ use others' names, portraits or enterprise names without permission; ⑧ Words, graphics or signs that violate public order or morality; ⑨ Signs that are the same as or similar to registered trademarks; ⑩ Expand the propaganda room with deceptive words and graphics, and words and graphics with ethnic discrimination
in some countries, there are also their own likes and dislikes for colors and patterns, such as:
Arab countries stipulate that hexagonal star patterns are forbidden for the packaging of imported goods
most countries and regions in northern Africa do not use dogs as trademark patterns
in Muslim countries, the design of pigs is forbidden
Libya: it is forbidden to use pig patterns and female body images in the packaging of goods
Syria: Syrians like blue and blue most, followed by green and red. For Syrians, yellow symbolizes death and should not be used at ordinary times
United States: the packaging of goods tends to adopt a specific color or color matching, so that people can realize that it is a certain commodity from the color. Americans avoid using the heads of precious animals as trademark designs
Cuba: the preference for color is similar to that of Americans, and ordinary residents like bright colors
Brazil: Brazilians have a good impression of red. They think that purple means sadness, yellow means despair, and dark brown means misfortune. If purple is mixed with yellow, it will cause bad omens
Argentina: the popular commercial packaging colors are yellow, green and red, while black, purple and purple brown colors should be avoided
Peru: Peruvians like bright colors, red, purple and yellow are popular
Ecuador: pay great attention to the color of clothing. For example, in cool plateau areas, you like dark colors, while in hot coastal areas, you like white and bright colors
Mexico: in Mexico, red, white and green, representing the country, are widely used in various decorations
Paraguay: generally, people like bright colors, but the colors that symbolize the three major domestic political parties - red and dark blue - should be used with special caution when exploring a new development path of plastic granulator technology and green
Colombia: like red, blue and yellow. It is easy to use circular, triangular and hexagonal patterns on goods
Venezuela: it is very particular about colors, such as white, red, tawny, green and black, which represent the five major political parties in this country. Generally, it is not necessary to understand the experimental space required for experiments in commodities The beam displacement and vertical experimental space required by the experiment If it is an elastomer experiment, the beam displacement and vertical experimental space will be required to be 1 point higher The specific situation needs to be determined according to the experimental requirements. The national flag is yellow, red and blue, and the national flag pattern is not used for commodity packaging
Russia: the favorite color is red, which is often associated with people and things you like. Russians believe that white represents purity and tenderness, green represents peace and hope, pink is a symbol of youth, blue represents loyalty and trust, yellow represents happiness and harmony, purple represents dignity and nobility, and black is a symbol of solemnity and ominous
Germany: symbols like Nazis and legions are forbidden
Italy: avoid using chrysanthemums
France: they like red, yellow and blue. They regard bright colors as fashionable, gorgeous and noble. The French regard Lily win innovation factory as the national flower, which focuses on 3D printing materials, but avoid using peach blossom. They regard chrysanthemum as an unlucky sign and a symbol of unfaithfulness, and think that crane is a substitute for stupid man and whore. The French taboo walnuts, that walnuts are ominous
Britain: regard rose as the national flower. They like elegant colors, but they are very disgusted with green. The British taboo the use of human image designs and human images for commodity decoration
Czech Republic: regard the red triangle as a toxic mark
Belgium: blue is the most taboo. If something bad happens, blue is the mark
Australia: I don't like kangaroo and koala as trademark patterns in other countries
Japan: they are disgusted with objects decorated with foxes and badgers, and Japanese also avoid using lotus flowers
Turkey: scarlet and white, which represent the country, are popular. At the same time, Turks like green with religious meaning. In addition, Turks regard green triangle patterns as free goods
source: China porcelain trade
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